Our Story
It all began in 1979, when our family stepped into the bustling wet markets of Singapore, driven by a simple mission: to bring the freshest, highest-quality seafood to our community. Over the decades, we’ve earned the trust of generations of customers by understanding what truly matters—freshness, quality, and a personal touch.
Now in our third generation, we’re carrying forward this proud legacy with a modern twist. We still handpick the freshest catch daily, ensuring every piece meets the same high standards our family has upheld for over 40 years. But now, we bring it straight to your doorstep, prepared just the way you like it—cleaned, filleted, or portioned to perfection.
At Fisherboy, we’re more than just a seafood provider. We’re a family that’s been serving yours for decades, committed to making your seafood experience fresh, convenient, and effortless.
Why we started Fisherboy?
FisherBoy was born out of a desire to make premium, fresh seafood more accessible to every household. Growing up in a family rooted in the seafood trade since 1979, we saw firsthand how quality and trust built lasting relationships. But as times changed, we realized the hassle of wet markets and supermarket queues didn’t fit into modern busy lives.
That’s why we started FisherBoy—to combine our decades of expertise with a seamless, convenient experience. By bringing handpicked, top-quality seafood straight to your doorstep, we aim to save you time and effort while keeping the tradition of fresh, delicious meals alive.
FisherBoy isn’t just a business—it’s our way of sharing our family’s legacy with you.
What our customer says about us?
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I love how transparent Fisherboy is about their fishing practices. It feels great to support a brand that truly cares about the ocean.
— Emily
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From the sea to my plate, Fisherboy delivers unmatched quality every time!
— Mr Leong
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The seafood from Fisherboy is always incredibly fresh, and knowing it’s handpicked makes it even better!
— Auntie Lilly